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Pay Attention!

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The script for a short public information film on how you are misinterpreting the world by failing to pay attention to the right details.

EXTRACT FROM PAY ATTENTION!

INT. JIM’S FLAT. DAY
NARRATOR (V.O.)
You just make life difficult for yourself.

A mild-looking young man, JIM, 36, rolls up his shirt sleeves and starts wiping the dust from shelves.

NARRATOR (V.O.)
Every time the dust starts to build up, you get rid of it all!

Jim shakes the duster out of the open window.

NARRATOR (V.O.)
And so you have to start again from scratch. This is madness.

Jim is stroking his gleaming sideboard with satisfaction.

NARRATOR (V.O.)
You leave yourself totally unprotected. And then you complain that your libido is low! What do you think the dust is there for – no reason at all, I suppose?

EXT. THE ENTRANCE OF WILSON ELECTRONICS LTD. DAY
The steps up to an imposing office building, with a sign saying Wilson Electronics over the shiny glass automatic doors.

NARRATOR (V.O.)
Look at the workplace.

The automatic doors open welcomingly.

INT. OPEN-PLAN OFFICE. DAY
Workers go about their business quietly. There is the gentle hum of printers and photocopiers.

NARRATOR (V.O.)
The power structure is not quite what you think it is. It’s revealed in the details that you miss.

Close-up on a series of computer monitors. Four have the odd Post-it note stuck to them but are otherwise unadorned and all alike; the fifth has a brightly coloured outbreak of toys, plastic animals, cars, etc all over it, all pointing triumphantly upwards.

On the top is a tiny plastic strongman, raising his bulging arms in victory.

NARRATOR (V.O.)
You humans just don’t know what you should be looking at, that’s the problem. You don’t pay close enough attention.

INT. OFFICE KITCHEN. DAY
A smug-looking slim woman, in revealing clothes, SADIE, is talking to a sad-looking plump woman in a baggy T-shirt and jeans, JANE, as they make coffee.

Ultra closeup – microbes swarm and wriggle under a microscope.

NARRATOR (V.O.)
You are mostly made up of bacteria, for a start.

Sadie is directing Jane through the putting of instant coffee in mugs, without doing any of it herself. Jane bustles around; Sadie is motionless, apart from moving just very slightly aside to let Jane take milk out of the fridge she is leaning on.

NARRATOR (V.O.)
If you’re fat, it’s because your internal bacteria are efficient. They break down your food into the maximum number of calories. They work hard. They are dedicated.

Sadie stirs her coffee.

NARRATOR (V.O.)
This woman is the picture of lazy, ineffective, unmotivated internal bacteria. And yet she’s the one you waste your hopeless dreams on!

EXT. DESERTED STREET. DAY
A single black glove is stuck on a railing.

NARRATOR (V.O.)
You reject the things that are important as lowly and insignificant. You fail to read the signs.

Jim walks past the glove, ignoring it.

EXT. THE ENTRANCE OF WILSON ELECTRONICS LTD. DAY
Jim is stamping on the mat outside the entrance, trying to make the automatic doors notice him and open.

NARRATOR (V.O.)
Here you are, on a typical day.

People push past Jim, seeming not to notice him. He is invisible.

Sadie rushes past and goes into the building.

Jim smiles at her and greets her but she ignores him.

He steps up to follow her through the doors but they close in his face.

NARRATOR (V.O.)
Stop! Think. And look.

About Emma

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